MeasamSenior UX Lead · Design Systems Architect
UX designer and front-end developer with 20+ years of experience building digital products that are practical, simple to use, and grounded in real human needs — across financial services, enterprise platforms, and high-growth startups.
Enterprise Design System
Established Dollar Bank's first enterprise-grade design system — Journal — defining token foundations, component architecture, and governance practices that unified design and engineering across the organization.
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Banking Dashboard Redesign
Led a multi-sprint redesign of Dollar Bank's core account summary experience — the page customers see every time they log in — improving hierarchy, personalization, financial insight, and mobile usability.
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Loan Experience Transformation
Led an end-to-end redesign of Dollar Bank's loan servicing experience — from payment flows to loan detail transparency — aligning business needs, customer expectations, and technical feasibility in a regulated environment.
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UI/UX — Account Opening
Redesigned the account opening experience within online banking — reducing friction, improving form clarity, and connecting the flow to personalized account recommendations.
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Healthcare Technology
Designed a clinical application that enables doctors and imaging technicians to run breast cancer screening workflows touchlessly — reducing infection risk, physical strain, and cognitive load during scans.
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Emergency Workflow UX
Redesigned an emergency call schedule system used by veterinary professionals to coordinate urgent case coverage — reducing lookup time, data-entry errors, and communication gaps during time-critical situations.
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Healthcare UX
Redesigned patient management and psychiatric note-taking workflows for a clinical documentation platform — cutting administrative overhead and improving data accuracy for doctors and clinic staff.
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Atomic Design System
Built and governed a multi-team atomic design system at MSA that unified interface patterns across data-intensive enterprise dashboards — improving consistency, handoff quality, and feature delivery speed.
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Data Workflow Design
Mapped and redesigned the data equivalization workflow used by brand analysts at MSA — reducing manual correction cycles, improving error visibility, and making a highly technical process navigable for non-engineering users.
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