MeasamDigital Experience · Product Strategy · Design Systems
I lead digital experience strategy across financial services and complex enterprise products. My work spans product strategy, UX, design systems, research and implementation, with a focus on connecting customer needs, business outcomes and technology.
Enterprise Design System
Established Dollar Bank's first enterprise-grade design system — Journal — defining token foundations, component architecture, and governance practices that unified design and engineering across the organization.
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Experience Strategy / Financial Services
How do you create one customer experience when multiple platforms and vendors own different pieces of the journey? This framework demonstrates how to audit, diagnose, and prioritize experience fragmentation across a multi-vendor financial services ecosystem.
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Banking Dashboard Redesign
Led a multi-sprint redesign of Dollar Bank's core account summary experience — the page customers see every time they log in — improving hierarchy, personalization, financial insight, and mobile usability.
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Loan Experience Transformation
Led an end-to-end redesign of Dollar Bank's loan servicing experience — from payment flows to loan detail transparency — aligning business needs, customer expectations, and technical feasibility in a regulated environment.
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UI/UX — Account Opening
Redesigned the account opening experience within online banking — reducing friction, improving form clarity, and connecting the flow to personalized account recommendations.
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Healthcare Technology
Designed a clinical application that enables doctors and imaging technicians to run breast cancer screening workflows touchlessly — reducing infection risk, physical strain, and cognitive load during scans.
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Emergency Workflow UX
Redesigned an emergency call schedule system used by veterinary professionals to coordinate urgent case coverage — reducing lookup time, data-entry errors, and communication gaps during time-critical situations.
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Healthcare UX
Redesigned patient management and psychiatric note-taking workflows for a clinical documentation platform — cutting administrative overhead and improving data accuracy for doctors and clinic staff.
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Atomic Design System
Built and governed a multi-team atomic design system at MSA that unified interface patterns across data-intensive enterprise dashboards — improving consistency, handoff quality, and feature delivery speed.
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Data Workflow Design
Mapped and redesigned the data equivalization workflow used by brand analysts at MSA — reducing manual correction cycles, improving error visibility, and making a highly technical process navigable for non-engineering users.
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