Experiences

01.

Dollar Bank

Sr. UX Lead Designer
2019 – Present

Redesigned online services by leveraging user research, journey mapping, and Atomic Design systems, ensuring scalable and consistent user experiences.

02.

Management Science Associates (MSA)

Senior Application Analyst (UX Lead Designer)
2016 - 2019

Developed scalable design systems and enhanced data visualization with D3.js, delivering responsive, user-focused designs and prototypes.

03.

Capitol Lighting

Senior UX Designer and Front-End Developer
2015 - 2016

Revamped 1800lighting.com using user-centered design, A/B testing, and analytics tools to optimize usability and engagement.

04.

Ad Asia

UX/UI Designer and Developer
2012 - 2015

Created responsive websites aligned with brand standards, enhancing user experiences and optimizing interactions using analytics tools.

05.

Freelance Work

UX/UI Designer and Developer
2012 - Present

Designed digital solutions such as Mobile 50/50 and iSonoHealth, blending creativity and functionality to meet unique client needs.

Core Competencies

01.

Design Systems

Expertise in Atomic Design and Pattern Lab to create scalable, consistent interfaces.

02.

Proficiency in Tools

Skilled in Figma, Adobe Creative Suite, and D3.js for design precision.

03.

UX Research

Deep understanding of user behaviors to craft personas and insights.

04.

User Journeys & Wireframing

Designing seamless journeys with high-quality wireframes.

05.

Data Visualization & Analytics

Experienced with Power BI and CrazyEgg for actionable insights.

06.

Responsive & Accessible Design

Ensuring usability across devices and inclusivity for all users.

07.

Team Leadership & Agile

Leading teams with Agile methodologies to meet deadlines effectively.

Education

Wichita State University, Wichita, Kansas

Karachi School of Arts, Karachi, Pakistan

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